About Rise.Lead.Repeat.
Rise.Lead.Repeat. (RLR) was built on a simple belief: construction materials companies don’t need another binder of theories, they need a partner who knows their business inside and out, and who stays until the results stick.
Founded by Cole Jacobs, a fourth-generation industry leader with more than 25 years in ready-mix, aggregates, and asphalt, RLR is not your typical consulting firm. Cole spent his career inside public and private companies, running multi-market businesses, driving 8-figure profit growth, and developing leadership teams that could perform at the highest level. That real-world experience is the foundation of RLR.
Where most consulting firms arrive with polished decks and leave execution to you, RLR rolls up its sleeves and works alongside your team. We bridge the gap between the field and the boardroom, creating clarity, accountability, and momentum across every layer of the business.
Why We're Different
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Industry at the Core: Our work is rooted in deep knowledge of construction materials, not generalist theories.
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Hands-On Implementation: We don’t just advise, we embed with your team to make change real and sustainable.
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Leadership Development: Systems and processes matter, but it’s people who carry them forward. We turn managers into leaders who deliver.
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Transition & Growth Expertise: Whether you’re planning succession, preparing for a sale, or positioning for M&A, we ensure your business is buyer-ready and built for long-term value.
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No Binders. No Walk-Aways.: We stay until the work is done, and your business is sharper, stronger, and ready to repeat results without us.
At RLR, the mission is clear: help materials companies rise to their potential, lead with confidence, and repeat success year after year.